Cause Marketing : How Doing Good Increases Sales, Decreases CPA

Until now, businesses have engaged in good works such as community service or charitable giving because its something their stakeholders value, because its part of their mission, or because of some vague tip of the hat to intangible benefits to a brand realized through charitable giving and supporting causes.

What if it was possible to measure the results of charitable works done by businesses beyond acknowledging the good karma at work?

Polar Design did exactly that with AnniesBid.com’s pre-launch campaign to support Operation Smile. ¬†Thanks to the wonders of social media and the ability to measure and analyze customer engagement with a variety of tools. ¬†We discovered dramatically improved customer acquisition costs – CPA – on monies spent on cause marketing versus straight online paid placement.

Please read our Cause Marketing Case Study to learn more!

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