HitFusion.com : Image Redesign

Originally named "Go2Millenium.com", this consultant in the field of healthcare information technology of medical analyzer equipment approached Polar Design for basic redesign of their web site's graphics and interface. Polar Design's creative staff immediately noted the cumbersome alliteration and limited branding potential of the company name and guided the company to revisit its branding, including the name, prior to investing in its online presence. The resulting name, HitFusion, developed internally by the company suggests excitement, relevance and the range of product offered, as well as incorporate the acronym of their industry in the first part of the name: "Healthcare Information Technology" (HIT).

Polar Design's challenge was to create a logo and design that invoked excitement while remaining professional and relevant to the company’s products. The design team conceived of a series of logos ranging from simple font variations to renditions of medical symbols. We presented a focused range of blue and yellow tones, both metaphorically related to health and energy. Following a series of internal logo mock-ups and client review stages, Polar Design finalized a concept incorporating a stark blue and black gradient in the logo with a touch of yellow and an additional "orbit" below the company name to convey the concept of fusion.

Polar Design then extended this branding to the website and created an energetic yet professional look-and-feel through use of a sleek top-bar layout combining simple navigation and photo collages with edgy blacklining in the main top-bar design above a faded, blue-filtered photo in the background. Finally, to improve page navigation and add additional flair, Polar Design incorporated DHTML pop-up menus, providing one-click access to all site sub-pages.

The final result is an attractive and highly function website making effective use of design, DHTML menus and well-planned extension of the logo into the color, photo and design selection.

Please visit http://www.hitfusion.com to view the complete design and logo.

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