seniorDECISION
seniorDECISION SEO and Online Marketing
seniorDECISION Unleashes Traffic and Revenues with SEO from Polar Design
After working with many companies since our founding in 1999, Polar Design employees have noticed a pattern in online marketing projects initiated in-house or at other agencies without SEO expertise: affordable design and technical features that can easily multiply daily web site traffic by a factor of 2 or more (see chart below) are routinely overlooked and ommitted. This means that many established web sites can, with minor changes, generate hundreds of additional daily visitors and dozens of customers.
These are veritable gold mines that companies are sitting on, unaware of their potential.
An example of this is seniorDECISION.com, a website that compiles a comprehensive list of senior housing and home health providers, along with consumer ratings and reviews. This web site has the potential to benefit millions of people that are struggling to make a difficult senior housing decision. When we first evaluated the site, it was attracting a few dozen visitors daily, primarily because it was barely optimized for search engines. After Polar Design took over maintenance in April and implemented twenty key adjustments to its code, based on an in-depth assessment of the site's search engine optimization, the web site has seen remarkable growth visitor traffic and advertising revenues each month.
seniorDECISION traffic growth due to SEO
By making some crucial yet affordable modifications to the web site's internal links, meta tags, and other less well known changes, the site has seen dramatic traffic growth. Starting with only 362 unique visitors in March 2009, a mere six months later seniorDECISION attracted 4,456 unique visitors a month. This growth has also translated into scores of new advertising accounts for the business, proving that traffic is equal to money.
Polar Design also created and maintains a Twitter feed and a Facebook fan page for seniorDECISION, both of which are driving incremental traffic growth from social media channels as well.
With the help of modest, affordable changes, seniorDECISION traffic is growing dramatically and is positioning the company as one of the leading web sites in this field.
After working with many companies since our founding in 1999, Polar Design employees have noticed a pattern in online marketing projects initiated in-house or at other agencies without SEO expertise: affordable design and technical features that can easily multiply daily web site traffic by a factor of 2 or more (see chart below) are routinely overlooked and ommitted. This means that many established web sites can, with minor changes, generate hundreds of additional daily visitors and dozens of customers.
These are veritable gold mines that companies are sitting on, unaware of their potential.
An example of this is seniorDECISION.com, a website that compiles a comprehensive list of senior housing and home health providers, along with consumer ratings and reviews. This web site has the potential to benefit millions of people that are struggling to make a difficult senior housing decision. When we first evaluated the site, it was attracting a few dozen visitors daily, primarily because it was barely optimized for search engines. After Polar Design took over maintenance in April and implemented twenty key adjustments to its code, based on an in-depth assessment of the site's search engine optimization, the web site has seen remarkable growth visitor traffic and advertising revenues each month.
seniorDECISION traffic growth due to SEO
By making some crucial yet affordable modifications to the web site's internal links, meta tags, and other less well known changes, the site has seen dramatic traffic growth. Starting with only 362 unique visitors in March 2009, a mere six months later seniorDECISION attracted 4,456 unique visitors a month. This growth has also translated into scores of new advertising accounts for the business, proving that traffic is equal to money.
Polar Design also created and maintains a Twitter feed and a Facebook fan page for seniorDECISION, both of which are driving incremental traffic growth from social media channels as well.
With the help of modest, affordable changes, seniorDECISION traffic is growing dramatically and is positioning the company as one of the leading web sites in this field.