Building on our work for the BBC in 2003, Polar Design designed and deployed a comprehensive demo solution in conjunction with the Gale Co. by which non-technical GlaxoSmithKline (GSK) staff can easily author attractive multimedia presentations, as well as display them to employees and visitors via multiple plasma screens in its UK headquarters.

The solution combines GSK’s legacy media distribution system and Polar Design’s InsightBuilder® content management solution. Presentations are assembled using InsightBuilder®, which provides users the ability to update presentation images, text, audio, video, and animations with its easy to use interface. The solution then publishes the content as XML files and multimedia templates, which can be designed either by Polar Design or third party agencies. The XML files and multimedia templates are pushed to a location where the media distribution system presents them on plasma screens installed throughout the facility.

This new solution does not require major ongoing expenses since the multimedia templates are reusable and can be modified for new projects or messages by non-technical staff. The result is a remarkable level of branding and internal communication made possible with highly attractive multimedia messaging that is cost-effective to manage, gains more attention than Powerpoint, and is very visible to passerby as it appears on plasma screens throughout GSK’s facility.

You may preview the Flash presentation by clicking here