New clients such as Estrakon and existing Polar Design clients such as HeartVentures face unique challenges in presenting new product or complicated concepts to prospective clients and partners. Thanks in part to recent advances in the Macromedia Flash plug-in and software, as well as Polar Design’s 5 year legacy of technical and design creativity, both companies are able to communicate their message with hybrid Flash/HTML web sites.

These recently launched sites display Polar Design’s capabilities in combining video, rich story-driven animations, and multimedia presentations with HTML web sites that load quickly and remain visible to search engines.

HeartVentures medical and health education programs are conveyed to potential clients via streaming video and animations that appear in their proper context in its new web site. By studiously combining video testimonials, samples of HeartVentures’ multimedia courseware and its founder’s message with an HTML menu, users of Internet Explorer as well as new browsers (e.g., Firefox and Opera) can appreciate the company’s mission and benefits without a media player.

Estrakon’s product, a new type of lighted signage that offers the same attraction as neon lighting without the distracting glare, is one product that cannot be properly conveyed through video let alone static images. Polar Design’s custom animation of this product, in an story-driven intro animation and additional presentations, help the company communicate the benefits of its signage more effectively. Moreover, as with HeartVentures, the multimedia is embedded in a traditional Flash web site providing additional benefits of search engine visibility and speedy loading.