Prior to the Internet, , an increasing number of Americans are cancelling their cable subscriptions and relying more on the Internet for video entertainment. With the decrease in cable subscriptions and budgets, community media stations need to find new ways to earn revenue. Adding en

Our previous blog post in this series, and within the unique and specific context of a community media center’s online presence. First, a quick primer on SEO. How high a web site ranks in searches and how many different search terms cause a web site to appear in the results are direct

and chart to the right shows, community access stations’ cable viewership will continue to decline in the coming years, threatening both revenues and viewership. Community Media organizations need to embrace the new paradigm to stay relevant, to maintain their reach, and to open doors

Prior to the Internet, PEG stations and Community Media organizations benefited from substantial US cable subscription – station revenues were funded by subscription surcharges. Today, an increasing number of Americans are “cutting the cord” and relying on the Internet for video, info