Utility Marketing Part 1: The Big Idea behind Mass Big Data

Mass Big Data's Interactive Jobs Map
Utility Marketing (n.)—Utility Marketing is a strategy to attract customers by providing them tools or online experiences that answer a need or solve an issue, while aligning your brand with them through shared affinity or values. This is the first part in a multi-series of posts abou
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Series: New Marketing Strategies

Polar Design
The marketing imperative.  Each year, it gives birth to new buzzwords.  At Polar Design, we’ve witnessed quite a few marketing strategies rise and fall.  The following list is by no means perfect, but provides some perspective on how digital marketing has progressed in our 15 ye
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