Real Estate Online Marketing : Overview of the Challenge
HomeBin’s Goals and Challenges:
Polar Design’s Real Estate Online Marketing Solution:
Polar solved the traffic side of the equation by implementing an extensive performance based search engine marketing campaign to help build HomeBin’s brand. A linking campaign was implemented along with the adoption of various well-known methods such as mini-sites based on MLS content, as well as proprietary methods. The mini-sites which keywords and data specific to a particular market, are optimized to attract visitors searching for homes in that market, attracting highly targeted traffic. Additionally, by delivering demographic data and homes for a specific market, visitors who locate the mini-site in search engines are likely to find homes of interest faster, thus boosting conversion of those visitors to registrants.
Deploying a solution as comprehensive as the HomeBin web site using either off- the-shelf components, or starting from the ground up with custom development would have been an expensive proposition. Comparable solutions have been developed by major real estate companies for hundreds of thousands to millions of dollars. Polar Design was able to cost-effectively build the entire solution within a much smaller cost range thanks to its InsightBuilder® Core rapid application framework- a series of reusable PHP components that eliminate development of commonly used software functionality, thus reducing development time and cost.