Partners with Polar Design to Expand and Revitalize Its City Guide for Boston

Feb 25, 2010 LogoSince 1997, one of Boston’s worst kept secrets for residents or visitors has been an unassuming, modest, yet supremely useful guide: ( This “secret” resource attracts over 50,000 unique monthly visitors, features a simple interface and plenty of information about thousands of city events and businesses. As of January 1, 2010, all of this is about to change – for the better.’s founder, Roger Kruppa, announced the new joint venture with Polar Design (, a metropolitan Boston area interactive design and Internet marketing agency. “Polar Design has established itself as a first rate web firm with a commitment to service and quality. I am completely confident that they will continue to build on’s foundation and create a dynamic website and valued resource for the Boston community. I am very excited about what the future of will hold.”

Founded in 1999, Polar Design has served clients in the Boston area and greater New England region realize sales and marketing objectives through award winning design and cost-effective search engine marketing services. Now, Polar Design will apply its expertise and resources to expanding to include an enhanced events section, real estate, social media integration and many other features.

This isn’t to say that will stray from its roots. The site’s inviting, accessible approach to the serving the Boston community’s thirst for event and business information will remain, as will its support of small businesses seeking cost-effective ways to advertise on the Internet.

About Search Boston, LLC

Since 1997, ( has provided Boston residents and visitors, with comprehensive information about Boston events, and listings of Boston businesses in the metropolitan area. A home-grown business based locally in the Boston community that it serves, Search Boston, LLC manages this Boston city guide and directory, which prides itself in simplifying users’ access to business listings and events, as well as real estate, employment, shopping, and other opportunities. Businesses that partner with or advertise with Search Boston LLC gain access to a motivated local user base as well as tourists researching attractions in Boston who are specifically interested in their products and services. As testament to the value of our philosophy, more than 600,000 unique users frequent the site annually.