Social Media Applications that Entertain, Engage and Drive Customers
Are you doing any marketing for your organization and does it rely on more of the same : postcards, flyers, perhaps some e-mail blasts, SEO or paid placement (PPC)? These traditional marketing methods have their place, but their effectiveness has declined considerably over the years as more and more companies of all sizes communicate
Polar Design ‘s Innovation in Social Media Applications
Our applications have been built based on the Facebook API including OpenGraph and Twitter’s API as well. Understanding the technical capabilities and limitations of each API is critical, but the greatest value we provide is our big-picture understanding of how user behavior in social media can be leveraged to drive affordable outreach for organizations via social media applications.
Successful application development requires two things: solid technical capabilities and an innovative marketing “mindset” to create unique application features and incentives that will attract and encourage visitors to use the application. Polar Design brings both of these to the table with our social media application development service.
Examples of our work include:
- Contest applications – these applications allow individuals to compete for points or prizes in exchange for promoting your organization in social media through likes, posts or shares; this leverages their circles of trust to get your brand in front of tens to hundreds of thousands of prospects at a fraction of the cost of traditional advertising
- Site engagement applications – applications that combine a user’s engagement on your site with social media like Twitter of Facebook. These applications are more than simple “like” or “share” buttons as they provide enhanced functionality and reporting that in turn allow you to provide targeted incentives for further engagement.
- Gamification – Polar Design is in the midst of developing gamification and e-commerce applications for Facebook.
We provide both custom social media application development services as well as an affordable option that relies on our “Share & Win” social media application platform. Please contact us to learn how our social media experience and/or technology can benefit you.