London Harness E-Commerce Gifts

When London Harness approached Polar Design to inquire about increase traffic to its website and thus sales, it was operating an e-commerce built on legacy technology that limited on-page SEO as well as conversion because of performance issues.  The platform further limited London Harness in its ability to deploy remarketing features such as rewards and points for frequent customers.  Polar Design assessed the impact of an entirely new e-commerce site built on Woocommerce and WordPress.

The newly redesign web site increased load time and conversion.  A cleaner, newly redesigned interface as well as a shopping cart that involved fewer steps and easier navigation contributed to enhancing conversion.

London Harness E-Commerce Gifts

We greatly expanded the shop section adding filters for colors, styles, genders, price range and keyword.

London Harness Shop Section Product Filters and Search

To enhance SEO, we created a number of specialized blogs and content sections such as a Gifts area where visitors can browse various gift categories and find specially curated gifts that fit the corresponding theme.  This extends the in-store experience at London Harness which is very service oriented and customer focused into their online presence.

London Harness Local Gifts Category Recommendations

The website’s conversion increase over 50% as a result of these improvements thanks to a more pleasing, easier to navigate user interface.  The SEO innovations as well as our on-page SEO have caused the site to jump from the 2nd or 3rd page of results in Google for relevant medium-tail keywords to the 1st (Show below is a medium tail branded search phrase related to one of the designer handbags that London Harness sought to optimized for).

London Harness Medium Tail Keyword Position Improvement due to Polar Design SEO