NewTV, a public access television station based in Newton, MA, hired Polar Design to assist with its rebranding and redesign of its online presence in conjunction with the station’s 20th Anniversary. NewTV’s goal is to increase active participation by the Newton, MA community in its affordable educational and media production facilities as well as expand awareness of its community-produced content.
The redesigned web site brings NewTV’s video programming online in a unique way that is easy to navigate and features real-time updating of program schedules and video from NewTV’s Telview system. Visitors can register for membership, pay class fees and make donations online. Corporate and community partners can find a number of ways to engage with NewTV as well.
The website includes a mobile-optimized version that eliminates panning or zooming with fingers by featuring a mobile web design and layout with larger buttons, sliders and a user interface with mobile use in mind. You can experience this by visiting the link on the left with your iPhone, Android or Windows Mobile smartphone.
The result: a sleek and professionally designed user-friendly media website with e-commerce and video embedding capabilities that will last NewTV for the next 20 great years.