• Paddock Way
    Build your own wood furniture online to fit your unique needs.
  • Create Custom Furniture
    Use the configurator to custom build furniture.
  • Online Accounts
    Save your creations to compare inspirations and then purchase.

Paddock Way

Paddock Way hired Polar Design to create an engaging and unique brand website that would effectively differentiate them from the thousands of other online furniture stores. Polar Design exceeded expectations with an innovative furniture configurator that allows the user to combine thousands of furniture components and calculate the final price based on the options the users select.

Polar Design continues to help the site evolve based on quantitative results of user behavior. After recent analysis, it was discovered that certain users spend significant amounts of time configuring furniture but forget to save their creations by registering. Polar Design implemented a quick and easy pop up window that rewards visitors that spend a certain amount of time or visit a certain amount of pages the website by offering them a discount code. This has lead to an increase in registrations and accelerating the building of Paddock Way’s consumer database that will allow the brand to keep in contact with these prospective customers.