Real Estate Lead Costs Optimized with SEO, Design

Real Estate SEO Makes a Difference

In 2007, HomeBin retained Polar Design to improve the cost per prospect of this sales tool with efforts ranging from redesign of the web site to a search engine marketing campaign. Both endeavors proved their success through measurable increases in visitor traffic and “conversion” as measured by contacts through the web site.  The site’s SEO traffic gradually replaced the PPC traffic that the agency had been paying a fortune to attract and provided it a steady flow of traffic and leads even during the recent housing crisis.
Homebin SEO Traffic Growth

The new website demonstrates how an attractive design, improved usability and useful functionality helps entice more visitors into increasing their contact with a company through registrations and referrals, as well.

Be sure to read the full real estate marketing case study (click the link for more).

Polar Design continues to develop insights and best practices in comprehensive online advertising and marketing management. Please don’t hesitate to contact us with questions about your own initiatives.

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