A Trusted Legacy in Secure Portals: CFAO Project Now Featured in Our Portfolio

Carpenter Funds Administrative Office Benefit Website Home Page
We’re excited to share a new addition to our portfolio — not a new project, but a standout one that exemplifies our long-standing commitment to secure, user-focused digital portals for Taft-Hartley and multi-employer benefit funds. The Carpenters Funds Administrative Office (CFAO) Ben
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Meet us at the IFEBP Employee Benefits Conference October 1 – 3

Polar Design is pleased to announce our attendance at IFEBP’s 69th Annual Employee Benefits Conference October 1 – 3, 2023.   We will demonstrate our digital communications solutions for employee benefits funds, with a focus on Taft-Hartley and multiemployer solutions. Our
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The growing importance of SEO for medium-tail phrases

London Harness Medium Tail Keyword Position Improvement due to Polar Design SEO
In the early days of search engines – essentially until 2005 – optimization for highly desirable two or three word keyphrases was relatively easy.  The right on page content, meta tags, and as many inbound links as you could obtain from link farms did the trick.  Those day
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A Message from Polar Design about the Coronavirus

Polar Design
Dear Friends and Clients, We want to let you how the Polar Design team is responding to the new Coronavirus.  We are all working from home and practicing social distancing.  In fact, we started to limit social interaction during the 1st week of March by removing children from school a
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Powerful Content Marketing for Community Media / PEG TV

Community Media centers, also referred to as Public Access or PEG TV stations face a critical era as “cord cutting” (the trend of cable TV subscribers to cancel their subscriptions in favor of viewing content online) continues.  Because Community Access / PEG TV stations p
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Taft-Hartley Blog Series Part 3: The Core of Successful Fund Sites

Health and Welfare Summary Eligibility
Increased member registration, utilization, and other quantifiable improvements are benefits of custom designed portals that follow design best practices while adding a dash of creativity.  Taft-Hartley portals should at a high level be easy to access, use, provide participants compre
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Community Media Blog Series Part 3: Revenue Generating Website Features

Prior to the Internet, , an increasing number of Americans are cancelling their cable subscriptions and relying more on the Internet for video entertainment. With the decrease in cable subscriptions and budgets, community media stations need to find new ways to earn revenue. Adding en
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Community Media TV Blog Series Part 2: SEO

Our previous blog post in this series, and within the unique and specific context of a community media center’s online presence. First, a quick primer on SEO. How high a web site ranks in searches and how many different search terms cause a web site to appear in the results are direct
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Community Media TV Blog Series Part 1: Importance of On-Site VOD

Cord Cutting Trend
and chart to the right shows, community access stations’ cable viewership will continue to decline in the coming years, threatening both revenues and viewership. Community Media organizations need to embrace the new paradigm to stay relevant, to maintain their reach, and to open doors
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Taft Hartley Blog Series: Part 2 – Improving ROI

financial planning, and Taft Hartley benefit funds to healthcare providers. These online solutions provide users value added service with 24/7 access to transact or view information such as statements, eligibility or account balances.  Portals can drive higher satisfaction among parti
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