Preparing Websites and Campaigns for Google Enhanced Adwords

Desktop vs Mobile Advertising in Google Enhanced Adwords
Google Enhanced Adwords : Forcing Us to Grow Into Mobile? Earlier this year, Google Adwords’ blog announced a newly updated advertising platform : Google Enhanced Adwords, that will thoroughly revamp how advertisers create campaigns.  The goal is to allow advertisers to create s
Continue Reading →

Top 8 Marketing Resolutions of 2013

New Years Fireworks
Marketing Goals for 2013 That Can Make A Difference The new year is well underway, but its still not too late to commit to some New Year’s marketing resolutions for 2013 that can lift your online marketing results this year and in future years. 1. Talk and Listen A new year̵
Continue Reading →

Facebook Promoted Posts: Powerful if You Avoid Certain Pitfalls

I Want My Friends Back Facebook Promoted Posts Controversy
Facebook Promoted Posts Are Reshaping Social Media Advertising Since October, owners of Facebook pages, from community pages to company pages to fan pages alike have reported a dramatic drop in impressions (views) of posts.  If you’re an avid social media marketer, this is not n
Continue Reading →

SEO and PPC Costs and Results Compared

Compare SEO and PPC Costs and Results
Results and costs of SEO vs PPC Comparison SEO and PPC are both important components of any marketing program.  SEO has the potential to drive traffic and sales leads at significantly less cost than PPC, but marketers often lack control over the results at a given time.  Pay-per-Click
Continue Reading →