In 2008, Polar Design created a secure portal for the members of the International Union of Operating Engineers Local 478 to access their individual benefits.  At the time, the portal was state of the art.  It provided participants secure access to their benefit information by integra

Utility Marketing (n.)—Utility Marketing is a strategy to attract customers by providing them tools or online experiences that answer a need or solve an issue, while aligning your brand with them through shared affinity or values. This is the first part in a multi-series of posts abou

Marketing Goals for 2013 That Can Make A Difference The new year is well underway, but its still not too late to commit to some New Year’s marketing resolutions for 2013 that can lift your online marketing results this year and in future years. 1. Talk and Listen A new year̵