Prior to the Internet, PEG stations and Community Media organizations benefited from substantial US cable subscription – station revenues were funded by subscription surcharges. Today, an increasing number of Americans are “cutting the cord” and relying on the Internet for video, info

Utility Marketing (n.)—Utility Marketing is a strategy to attract customers by providing them tools or online experiences that answer a need or solve an issue, while aligning your brand with them through shared affinity or values. This is the first part in a multi-series of posts abou

Your company is expanding; there’s a lot to think about. It’s easy to get caught up in management and finances and let your brand image fall to the wayside. However, maintaining strong marketing and branding strategies is crucial to keeping your business recognizable to bo

Polar Design is very pleased to announce the launch of its most recent site, created for the Center for Health Information and Analysis (CHIA), an agency of the Commonwealth of Massachusetts. In a previous blog post, we discussed a few of the innovative ways that government websites a

The relationship between government agencies and the public is changing rapidly due to the availability and ease of access to big data. With a growing online presence, government agencies are able to connect with citizens, businesses, and the public in new and meaningful ways. Online

Polar Design is excited to share the latest version of SilverStripe with you. Whether you are an existing client using SilverStripe 2.4, an organization considering a new web site from Polar Design, or using a different Content Management System, implementing SilverStripe 3.1 will bri

This blog post is one part in a series. Click to see the other posts related to the benefits of a content management solution. Many websites go beyond just being informative: they sell products too. While having an e-commerce website can provide extra revenue streams for a business, a

Maintaining a website can seem like a daunting task at times. What type of content do I need? What size should images be? How can I have images rotate in a carousel fashion? What’s the best way to feature events? I could really benefit from a sign up form on this page rather tha