Preparing Websites and Campaigns for Google Enhanced Adwords

Desktop vs Mobile Advertising in Google Enhanced Adwords
Google Enhanced Adwords : Forcing Us to Grow Into Mobile? Earlier this year, Google Adwords’ blog announced a newly updated advertising platform : Google Enhanced Adwords, that will thoroughly revamp how advertisers create campaigns.  The goal is to allow advertisers to create s
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Top 8 Marketing Resolutions of 2013

New Years Fireworks
Marketing Goals for 2013 That Can Make A Difference The new year is well underway, but its still not too late to commit to some New Year’s marketing resolutions for 2013 that can lift your online marketing results this year and in future years. 1. Talk and Listen A new year̵
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Facebook Promoted Posts: Powerful if You Avoid Certain Pitfalls

I Want My Friends Back Facebook Promoted Posts Controversy
Facebook Promoted Posts Are Reshaping Social Media Advertising Since October, owners of Facebook pages, from community pages to company pages to fan pages alike have reported a dramatic drop in impressions (views) of posts.  If you’re an avid social media marketer, this is not n
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Taking Fundraising Social at the ACM-NE Conference

On Friday, November 2, two members of the Polar Design team (Mark and Tom) were invited as panelists for a workshop discussion entitled “Taking Fundraising Social” (along with Alecia Jean “A.J.” Orsini Lebeda, @AleciaLebeda, of Falmouth Community Television) at
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Polar Design Attending and Speaking at ACM-NE Conference

ACM NE Public Access TV Conference
Our team will attend the 2012.  This annual public access TV conference provides station managers, employees and volunteers the opportunity to participate in educational sessions, panel discussions and meet vendors in a variety of specialties such as audiovisual equipment; editing sof
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Polar Design Website Redesign

Polar Design v. 4 web site portfolio
Have you heard the old saw about the skilled cobbler whose children always went barefoot, preoccupied as he was in plying his trade for others? This autumn, the team at Polar Design decided to lace up some new shoes. Let’s be clear: you would not want to hire a roofer that lives
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Polar Design Awarded Gold and Bronze by Horizon Interactive

The last time you heard about AnniesBid.com in a previous article, we discussed how Polar Design’s efforts in cause marketing and social media marketing achieved great success by acquiring prospective customer sign ups at just $6 per acquisition (as compated to $40-$100 that mos
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Cause Marketing : How Doing Good Increases Sales, Decreases CPA

AnniesBid Facebook App Landing Page
Until now, businesses have engaged in good works such as community service or charitable giving because its something their stakeholders value, because its part of their mission, or because of some vague tip of the hat to intangible benefits to a brand realized through charitable givi
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IUOE 478 Launches Public and Secure Member Portal, Upgrading its Multi-Employer Benefits Communications

IUOE 478 Taft-Hartley Participant Member Dashboard
IUOE 478 is a Taft-Hartley fund that turned to Polar Design in 2009 to redesign its multi-employer benefits website for its members, employer and staff.  The previous web site was based tied to the company’s legacy benefits administration system that limited expansion to provide
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SEO and PPC Costs and Results Compared

Compare SEO and PPC Costs and Results
Results and costs of SEO vs PPC Comparison SEO and PPC are both important components of any marketing program.  SEO has the potential to drive traffic and sales leads at significantly less cost than PPC, but marketers often lack control over the results at a given time.  Pay-per-Click
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